North Valley Optometry Case Study Series
As I mentioned in my last article on How to Make it Easy for Your Customer to Leave an Online Review we found that it is most effective to send a follow up email to our patients with links to our Yahoo and Google Local profile to request a review. I “genericized” it just to give you an idea of what we found effective and you can see it’s a short an simple note:
Follow Up Email Template
Hi (Customer Name),
It was great to see you at your recent visit with us.I wanted to thank you for being part of our community.
We really appreciate you putting your trust in our care.We are finding that on-line reviews are becoming an important part of
our business. I wanted to ask if you could take a minute to write a review
for us on Google and/or Yahoo. (the links are below).http://tinyurl.com/YourBizGoogleReviews (blog note: links don’t work)
http://tinyurl.com/YourBizYahooReviews
Thank you very much we really appreciate it…
Warm wishes,
(Your Name)
———————–
Your Name
Your Company
Your Business Address & Phone #
URL Shortener
What I like as well is to use a URL shortener like TinyUrl or bit.ly . The url are not as intimidating as the long url’s from the local profile for your business and you can create a custom url that looks more relevant for your business.
Here’s a really cool tip we got from our friend Tim Coleman of A Second Opinion. Tim mentioned that once they provided customers with this url the number of customers that actually left a review increased.
You can append the url in the google link with &action=open and the customer can just start typing. They won’t need to find the link on the google profile page to leave a review.
here’s an example with everything stripped out of the url but the customer ID and above
http://www.google.com/maps/place?cid=8662613135025207509&action=open
On Page Customer Testimonial Page
Mike Blumenthal recently shared a review process that he set up for one of his clients, Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews and how it has helped their business. Instead of sending out an email they hand each customer a piece of paper with a note and a url to their reviews page www.barbaraoliverandco.com/review which takes to a page that has some customer testimonials and this note at the bottom:
Randy Hew is publisher myReviewsPage and business partner Expand2web, a Local SEO consulting firm. Randy also implements all local SEO strategies for his wife’s business, North Valley Optometry.
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Thank you so much for sharing the tips and sample email template. We are in the travel business but the need for positive reviews from our clients is just as important as it is for local / small business’s.
Cheers!
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